Der Öko-Schuh: adidas präsentiert den komplett recycelbare Sneaker FUTURECRAFT.LOOP
adidas macht mit FUTURECRAFT.LOOP den Weg für die Zukunft der Kreislaufwirtschaft im Sport frei: Der Performance Laufschuh, der immer weiter laufen wird. Der vollständig recycling-fähige Performance Schuh leutet eine neue Ära ein. FUTURECRAFT.LOOP ist ein zu 100% recycelbarer Performance Laufschuh – die Schuhe können an adidas zurückgegeben werden, wo sie zermahlen und in ein neues Paar Performance Laufschuhe umgewandelt werden. Die Markteinführung wird im Frühjahr/Sommer 2021 stattfinden.
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